What changed in 1.9: who can see and download your $RumBux transactions (section 04). Version 1.8 (16 October 2026) is superseded.
What changed in 1.8: buying $RumBux in Discord's store: what Discord tells us about each purchase, the receipt we send you by direct message, the private channel where our team sees each purchase, how our support team looks up purchases, and what we record if Discord removes a purchase (sections 02, 04 and 07). Version 1.7 (16 October 2026) is superseded.
What changed in 1.7: to support the one-account-per-person rule in our Terms, compliance records now include shared devices you tell us about, accounts we treat as linked, and information from player reports and from services that detect linked Discord accounts (section 02). Version 1.6 (13 October 2026) is superseded.
What changed in 1.6: a short summary for younger players; a fuller list of what we collect, including server nicknames, the text you submit for quotes and bot names, and the invite hRumble creates when it joins a server; who our providers are and where they are; how our automated checks work; the Supporters Club announcement; how long each kind of data is kept; how we handle a data breach; and a correction about video previews on this website. Version 1.5 (12 October 2026) is superseded.
What changed in 1.5: the data controller is now Rumbux Labs Ltd (company number 17481506), which took over hRumble on 12 October 2026, with its own registration with the Information Commissioner's Office (ZC266436). What we collect, why, and how long we keep it are unchanged. Version 1.4 (7 October 2026) is superseded.
What changed in 1.4: live mini-games — what Discord shares when you sign in to a game window, what the games record, and the loading information we log. Version 1.3 (22 September 2026) is superseded.
What changed in 1.3: we now record who added hRumble to a server, so we can send that person a single welcome message; and the welcome message is placed using an automated tool. Version 1.2 (3 September 2026) is superseded.
What changed in 1.2: fuller list of what purchase records contain; the automated tools we use for support answers and animations; support-channel processing; compliance records; retention periods; age wording updated to Discord's minimum age; website notes. Version 1.1 (20 July 2026) is superseded.
This policy explains what personal data hRumble collects when you play, why, who we share it with, how long we keep it, and your rights. hRumble is operated by Rumbux Labs Ltd, the “data controller”. We handle personal data under UK data protection law (the UK GDPR and the Data Protection Act 2018).
Rumbux Labs Ltd is the controller of your personal data. Contact us at team@rumbuxlabs.com. Our address for service and full business details are in section 13 and in the Business Information section of our Terms of Service.
hRumble runs inside Discord, so most of what we hold comes from Discord and from your gameplay.
| Category | What it includes |
|---|---|
| Discord identifiers | Your Discord user ID, username and display name, your nickname in each server where you play, and the list of servers you have played in. We read these from Discord when you use hRumble. We also hold the IDs and names of the servers and channels where hRumble is used. |
| Gameplay data | Games played, results, XP, rank, $RumBux balance, lives, items and profile pictures, in-game transactions, gifts sent and received, and the activity needed to run the game. |
| Live mini-games | Some rounds open a game window inside Discord. To play, you authorise hRumble once through Discord, which shares your basic Discord profile with us; we keep only your user ID and display name. While you play, we record what you do in the game and when — for example your moves, button presses and their timing, and your result. We use this to run the game, keep it fair and at the right difficulty, and spot cheating or automated play. We also note when you authorised and whether you turned off the reminder. The game window may remember your settings on your device, such as sound on or off. |
| Technical data | When a game window opens: the kind of device (phone, desktop or browser), the connection type and how long it took to load, so we can find and fix problems. Discord hides your IP address from us; we do not collect IP addresses. |
| Purchase records | For each purchase: an order reference, amount, currency, date, the Discord account credited, and — for purchases through PayPal — the payer name, email address, PayPal account ID and country that PayPal sends us. Payment card details are handled by the payment provider and never reach us. Each purchase, from either route, is also posted with your Discord name and ID, the pack and the price in a private channel our team uses to keep track of sales, and our support team can look up your purchase history when helping you with a ticket. |
| Discord store purchases | When you buy a pack in Discord's store, Discord tells us your Discord account, which pack you bought and when, Discord's reference for the purchase, and if Discord later removes it. Discord never shares your payment details with us. We record what we credited, whether the purchase took you into the Supporters Club, and whether your account was frozen at the time. If Discord removes a purchase, we keep a record of it and a person reviews it before any action is taken (Terms, section 06). When we credit a pack, we send you a receipt by direct message if your direct messages are open. |
| Compliance and enforcement records | Records of transfers and gifts used to detect real-money trading, collusion and abuse; the acceptance of the no-real-world-prizes notice (account, display name, server, time); game titles that triggered a reminder and the confirmation given; flags raised by our monitoring and the outcome of our review; account freezes and their reasons; shared devices you tell us about and accounts we treat as linked; and information we receive from reports by other players and from services that detect linked Discord accounts. |
| Support communications | Messages you send us by email, in support tickets, and in the support and questions channels of the hRumble community server, and our replies — including answers generated with an automated assistant (section 04). |
| Game names and messages you enter | Text you type into the game — game titles, bump messages, and similar — which is stored with the game and, if you enable it, shown in the Rumble Portal hub. |
| Text you submit | Profile quotes you set and names you give to bot fighters. They are stored with your account and shown in games. Before use, each one is checked automatically against our content rules (section 04). If a check refuses your text we keep a short record of what was refused, so a person can review it. |
| Installation records | When hRumble is added to a server, Discord tells us which user authorised it. We store that user ID and the time alongside the server’s record, so we can send that person one welcome message and see how many servers get their first game running. |
| Server settings | Configuration a server administrator sets for hRumble on their server, including the Portal listing (server name and invite) if enabled. When hRumble joins a server it also creates an invite link to that server, so our team can join and help the server's administrators set the game up and fix problems. |
| hRumble community server | If you join our own Discord server, we also record who invited you, whether you show our server tag, whether you boost the server, and, when you leave, a notice to our staff with your name, when you joined and how old your Discord account is. |
We do not deliberately collect special-category (sensitive) personal data.
We do not sell your personal data. We do not share it with advertising networks, data brokers or third-party monetisation services. We use data obtained through Discord's API only to run hRumble, we do not contact you outside Discord using data gathered by the bot, and we do not use your messages to train AI models.
Automated checks. We use automated checks to keep the game fair and $RumBux inside the game: the text-screening described in section 04, and monitoring of $RumBux transfers for signs of real-money trading or abuse. We don't profile you for advertising or recommendations. A person reviews every monitoring flag before any action is taken on your account.
Some of our providers store or process data outside the UK. Our database (MongoDB Atlas, on Amazon Web Services) and the servers that run the bot (Amazon Web Services) are in the United States, as are Anthropic, Groq, Replicate, Atlas Cloud and Discord. Cloudflare serves images from data centres in several countries. Where data leaves the UK we rely on the safeguards UK data protection law requires — UK adequacy regulations, or the International Data Transfer Agreement / Addendum to the EU Standard Contractual Clauses — so your data keeps an equivalent level of protection.
| Data | Kept for |
|---|---|
| Gameplay and account data | While hRumble operates, or until you ask us to delete it (section 08). |
| Live mini-game records | The detailed record of each round: 90 days, then deleted automatically. Results that count in the main game, such as lives lost, are kept with your gameplay data. |
| Game records | While hRumble operates, so results and leaderboards stay complete. We may replace detailed game records more than two years old with a weekly summary of each server's scores. |
| Profile quotes and bot names | Until you change or clear them, or ask us to delete them. A quote you have cleared may still appear in earlier game posts. |
| Technical logs | Kept in our server logs, which are overwritten as new entries arrive — normally within a few weeks. |
| Purchase and accounting records | 6 years after the purchase, as UK tax law requires, including the copy posted in our team's purchase channel. |
| Support communications and assistant logs | 24 months; the automated-assistant log 12 months. |
| Installation records | While hRumble is on the server and for up to 12 months after it is removed. |
| Server settings and the invite hRumble creates | While hRumble is on the server, and for 12 months after it is removed. A server's acknowledgements of our rules are kept as compliance records. |
| hRumble community server records | While you are a member, and for 12 months after you leave. |
| Compliance and enforcement records | As long as needed to show that our controls work and to act on abuse; reviewed at least once a year and deleted when no longer needed. |
Under UK data protection law you can ask to: access a copy of your data; correct or delete it; restrict or object to certain processing; receive it in a portable form where that applies; and withdraw consent where we rely on it. To exercise any of these, email team@rumbuxlabs.com or open a support ticket on the hRumble community server. We respond within the time the law allows (usually one month). Deleting your account data removes your progress, balance and items; we may keep purchase records and enforcement records where the law or a legitimate interest requires it.
If you are unhappy with how we have handled your data you can complain to the Information Commissioner's Office at ico.org.uk. We would appreciate the chance to put things right first.
hRumble is available to anyone old enough to use Discord — 13, or the higher minimum age where you live. We do not knowingly collect personal data from anyone under 13. If we learn that we hold data from a child under the minimum age we will delete it. Parents or guardians with a concern can contact us using the details in section 13.
We don't know players' ages, so we apply the protections of the ICO's Children's Code to everyone. If you're under 18, ask a parent or guardian before you buy $RumBux; the purchase screen reminds you.
We take reasonable technical and organisational measures to protect personal data, including access controls, encryption of data at rest, and encrypted (HTTPS) connections between our systems. No system is completely secure. If a breach is likely to put you at risk, we'll tell you without undue delay. We report breaches to the Information Commissioner's Office within 72 hours where the law requires it, and tell Discord where its terms require it.
rumbuxlabs.com sets no cookies and uses no analytics. Fonts are served from our own site. Video preview images are loaded from YouTube when the page opens, which lets YouTube see your visit; the video itself loads only when you press play, and from then YouTube's privacy policy applies. Links to Discord and other sites lead to services with their own policies.
We may update this policy as hRumble develops. When we do, we change the version number and effective date at the top of this page, summarise what changed, and flag significant changes through the Service or our community channels.
For any privacy question or request: team@rumbuxlabs.com.
The data controller is Rumbux Labs Ltd, a private limited company registered in England and Wales under company number 17481506, whose registered office and address for service is First Floor, Swan Building, 20 Swan Street, Manchester, M4 5JW, United Kingdom. We are registered with the Information Commissioner's Office as a data controller under registration number ZC266436.
Until 12 October 2026 hRumble was run by its founder as a sole trader, trading as Rumbux Labs. Your data passed to Rumbux Labs Ltd when it took over the business on that date; nothing about how it is used changed.